Lake Lure Apparel & Shirts
Shirts, sweatshirts, hoodies, and hats designed around Lake Lure, its dam, and one very famous goat.
Looking for a Lake Lure shirt that is not a generic lake-and-mountains souvenir? Everything here was designed for this corner of the Blue Ridge and is printed to order. Two collections run through the whole lineup: 100 Dam Years, made for the Lake Lure Dam's 100th birthday, and Edmund, the Kiko goat who took over Lake Lure and Chimney Rock's corner of the internet this summer.
Centennial items are unofficial and not affiliated with the Town of Lake Lure. Want stickers, a magnet, or pins too? The full Lake Lure Insider shop has them.
Quick Answer
- What's here
- Tees, long sleeves, a women's relaxed tee, a crewneck sweatshirt, a hoodie, a tank, and dad hats
- Two collections
- 100 Dam Years (the Lake Lure Dam's 1926 to 2026 centennial) and Edmund the goat
- How it's made
- Printed to order by Printful after you order, so nothing sits in a warehouse
- Official?
- Independent Lake Lure Insider merch. Centennial items are unofficial and not affiliated with the Town of Lake Lure
Shop Lake Lure Apparel
100 Dam Years
100 Dam Years Edmund Goat Float Tee
Edmund reclines on a yellow inner tube in mirrored shades, "LAKE LURE" tumbler in hoof, while the dam spills behind him under "100 DAM YEARS." The sign below reads "LAKE LURE, NC · 1926 – 2026."
100 Dam Years Edmund Goat Float Women's Relaxed Tee
The goat float in a relaxed women's cut: Edmund on his inner tube, the Lake Lure Dam behind him, "100 DAM YEARS" overhead. Soft, smooth, and easy to dress up or down.
Men's 100 Dam Years Edmund Goat Float Long Sleeve Tee
Same goat, same inner tube, now with sleeves. A classic-fit long sleeve with ribbed cuffs, made for cool mornings on the pier.
Lake Lure Dam Blueprint Tee: Structure No. 1926
Structure No. 1926, now in cotton. Engineering-drawing linework of the Lake Lure Dam with gold dimension lines, printed light on six dark colors. Front print only.
100 Dam Years Centennial Crewneck Sweatshirt
The centennial badge (sunrise over the Blue Ridge, "100 DAM YEARS," "LAKE LURE, NC · 1926 – 2026") on a soft fleece crewneck. Its cream background pops on all 12 colors.
Men's 100 Dam Years Heavyweight Long Sleeve Tee
The same centennial badge on a thick, soft-washed long sleeve. Five colors, built for cool lake mornings.
Tees & Long Sleeves
Edmund for Mayor Tee
Edmund in a red bow tie and star-spangled rosette, waving to his constituents under a burst of stars and stripes, banked by "EDMUND FOR MAYOR" and "THE G.O.A.T. CANDIDATE." The back reads "A goat we can all get behind."
Edmund for Mayor Vintage Badge Tee
A quieter, single-print take: a hand-illustrated portrait of Edmund set against layered mountains and pines, ringed by a distressed gold arc, with "EDMUND FOR MAYOR" and "LAKE LURE, NC" lettered below. Front print only.
Edmund Lake Life. Goat Life. Heavyweight Tee
Edmund floating chest-deep in the lake, sunglasses on, Chimney Rock behind him, ringed by "EDMUND" and "LAKE LIFE. GOAT LIFE." The back is his mission statement: "I cross rivers. I ignore fences. I do what I want."
Edmund for Mayor Long Sleeve Tee
The original Edmund for Mayor campaign badge on a lightweight, ultra-soft long sleeve. The back still reads "A goat we can all get behind."
Greetings from Lake Lure Oversized Tee
A big-letter postcard design of Lake Lure — Chimney Rock, the lake, the dam, and Edmund the goat all tucked into the lettering — printed on a heavyweight, vintage-washed oversized tee.
Hickory Nut Gorge Topo Edmund Tee
Edmund's profile rendered in layered topographic contour lines, with Chimney Rock and the Rocky Broad River behind him — a mountain-badge tee for Hickory Nut Gorge.
Hats
Edmund Mountain Badge Dad Hat
A national-park-style badge: Edmund standing watch over the Blue Ridge, ringed by pine trees and layered peaks, with "EDMUND" and "LAKE LURE, NC" stitched below.
Edmund in Shades Dad Hat
Edmund's celebrity portrait, sunglasses and all, embroidered on a circular badge with "EDMUND" arched over the top and "LAKE LURE, NC" lettered below between two stars.
Don't Fence Me In Dad Hat
The catchphrase from Andrea Martin's viral Edmund reel, embroidered on an oval badge: Edmund strolling past a broken wooden fence with the lake and mountains behind him.
Hoodie & Tank
Edmund Chimney Rock Escape Artist Hoodie
Edmund perched above the tree line with a flag planted on the rock behind him, silhouetted against a Blue Ridge sunset, "EDMUND" lettered bold above "CHIMNEY ROCK ESCAPE ARTIST." The back sums up months of #FreeEdmund updates: "If they chase me, I run faster."
Edmund Lake Float Tank Top
Sunglasses on, floating in an inner tube with the mountains behind him — Edmund doing exactly what everyone else does at Lake Lure in July. The back is a pun made for the dock: "Goats just wanna have sun."
Greetings from Lake Lure Tank Top
The same big-letter postcard design as the Greetings from Lake Lure tee — Chimney Rock, the lake, the dam, and Edmund tucked into the lettering — on a lightweight tank top for the hottest days on the water.
Which Lake Lure Shirt Is Right for You?
- A souvenir tee: the Greetings from Lake Lure Oversized Tee is a big-letter postcard design of the whole place. The 100 Dam Years Goat Float Tee and the Dam Blueprint Tee are the dam-centennial designs. For something more tied to Chimney Rock and the lake, try the Lake Life. Goat Life. Heavyweight Tee.
- A women's cut: the Goat Float Women's Relaxed Tee carries the same design in a relaxed fit.
- Cooler mornings and evenings: long sleeves, the Centennial Crewneck, or the Chimney Rock Escape Artist Hoodie.
- On the water: the Lake Float Tank Top.
- A small gift: an embroidered dad hat, such as the Mountain Badge or Don't Fence Me In.
The Stories Behind the Designs
Edmund the goat
Edmund is a horned, shaggy-coated Kiko goat who showed up this summer in a goat fence along Highway 64/74A near the Rocky Broad River and has been crossing the river ever since. A viral campaign poster made him a write-in "candidate," and the designs borrow from that: the red bow tie and rosette on the Edmund for Mayor tees, "Lake Life. Goat Life." on the heavyweight tee, the "Don't Fence Me In" line from a viral Edmund reel, and the "Escape Artist" hoodie, whose back print is a nod to all the #FreeEdmund updates. Read the whole story in Meet Edmund.
100 Dam Years
The Lake Lure Dam turns 100 in 2026, and the whole lake exists because of it. The goat float designs put Edmund on a yellow inner tube in front of the dam, doing exactly what everyone else does at Lake Lure in July. The Dam Blueprint Tee is the other side of that coin: engineering-style linework of the dam under a "Structure No. 1926" title block, printed light on dark colors. The centennial badge, a sunrise over the Blue Ridge, is on the crewneck sweatshirt and the heavyweight long sleeve.
Chimney Rock and the lake
Several designs put Edmund against the places visitors actually come for: floating chest-deep in the lake with Chimney Rock behind him, or silhouetted atop the rock at sunset on the hoodie. Wear it where you took the photo.
Prefer to Shop in Person?
Chimney Rock Village's Main Street has a handful of shops with local apparel, gifts, and souvenirs. Our guide to shopping in Chimney Rock and Lake Lure lists them, along with Lake Lure Station.
More from Lake Lure Insider
Frequently Asked Questions
- Where can I buy Lake Lure shirts?
- Right here. Lake Lure Insider sells its own Lake Lure shirts, long sleeves, sweatshirts, a hoodie, a tank top, and dad hats online, and you can pick size and color on each item. If you would rather browse in person, Chimney Rock Village's Main Street shops carry local apparel too.
- What is the 100 Dam Years collection?
- A set of designs made for the Lake Lure Dam's 100th birthday (1926 to 2026): Edmund the goat floating on an inner tube in front of the dam, a blueprint-style drawing of the dam, and a centennial badge with a sunrise over the Blue Ridge on a crewneck sweatshirt and long sleeves.
- Are the 100 Dam Years items official Town of Lake Lure merchandise?
- No. They are unofficial, made by Lake Lure Insider, and not affiliated with the Town of Lake Lure.
- Who is Edmund?
- Edmund is a Kiko goat who turned up along the Rocky Broad River between Lake Lure and Chimney Rock in summer 2026 and became a local celebrity. Most designs here are built around him. His full story is in our Meet Edmund article.
- How are these shirts made and shipped?
- Each item is printed on demand by Printful once you place your order. Shipping and delivery estimates are shown at checkout before you pay.
- What is the best Lake Lure shirt to buy as a souvenir?
- These are our own designs, so this is our pick rather than a neutral ranking. For a classic souvenir tee, start with the 100 Dam Years Edmund Goat Float Tee or the Lake Lure Dam Blueprint Tee. For cooler days, the Centennial Crewneck Sweatshirt or the Chimney Rock Escape Artist Hoodie. For the water, the Lake Float Tank Top.
- Do you sell anything besides clothing?
- Yes. The main shop page also has Edmund stickers, a magnet, and a set of pin buttons.
Last updated: 2026-10-17