Lake Lure Insider Shop — Official Merch
Official Lake Lure Insider merch
Lake Lure has a mascot now, and he's running for office. Most designs here are built around Edmund — the Kiko goat who took over Lake Lure and Chimney Rock's corner of the internet this summer. Read his full story in Meet Edmund, or see where he stands on the issues.
New for the Lake Lure Dam's 100th birthday (1926–2026): the 100 Dam Years collection, with Edmund floating on an inner tube in front of the dam, a blueprint of the dam itself, and a centennial badge on sweatshirts and long sleeves. Centennial items are unofficial and not affiliated with the Town of Lake Lure.
Looking for something to wear? See all the shirts, sweatshirts, hoodies, and hats together on our Lake Lure apparel page.
Everything is printed to order and shipped within the USA. See our shipping and returns terms.
100 Dam Years
100 Dam Years Edmund Goat Float Tee
Edmund reclines on a yellow inner tube in mirrored shades, "LAKE LURE" tumbler in hoof, while the dam spills behind him under "100 DAM YEARS." The sign below reads "LAKE LURE, NC · 1926 – 2026."
100 Dam Years Edmund Goat Float Women's Relaxed Tee
The goat float in a relaxed women's cut: Edmund on his inner tube, the Lake Lure Dam behind him, "100 DAM YEARS" overhead. Soft, smooth, and easy to dress up or down.
Men's 100 Dam Years Edmund Goat Float Long Sleeve Tee
Same goat, same inner tube, now with sleeves. A classic-fit long sleeve with ribbed cuffs, made for cool mornings on the pier.
Lake Lure Dam Blueprint Tee: Structure No. 1926
Structure No. 1926, now in cotton. Engineering-drawing linework of the Lake Lure Dam with gold dimension lines, printed light on six dark colors. Front print only.
100 Dam Years Centennial Crewneck Sweatshirt
The centennial badge (sunrise over the Blue Ridge, "100 DAM YEARS," "LAKE LURE, NC · 1926 – 2026") on a soft fleece crewneck. Its cream background pops on all 12 colors.
Men's 100 Dam Years Heavyweight Long Sleeve Tee
The same centennial badge on a thick, soft-washed long sleeve. Five colors, built for cool lake mornings.
Tees & Long Sleeves
Edmund for Mayor Tee
Edmund in a red bow tie and star-spangled rosette, waving to his constituents under a burst of stars and stripes, banked by "EDMUND FOR MAYOR" and "THE G.O.A.T. CANDIDATE." The back reads "A goat we can all get behind."
Edmund for Mayor Vintage Badge Tee
A quieter, single-print take: a hand-illustrated portrait of Edmund set against layered mountains and pines, ringed by a distressed gold arc, with "EDMUND FOR MAYOR" and "LAKE LURE, NC" lettered below. Front print only.
Edmund Lake Life. Goat Life. Heavyweight Tee
Edmund floating chest-deep in the lake, sunglasses on, Chimney Rock behind him, ringed by "EDMUND" and "LAKE LIFE. GOAT LIFE." The back is his mission statement: "I cross rivers. I ignore fences. I do what I want."
Edmund for Mayor Long Sleeve Tee
The original Edmund for Mayor campaign badge on a lightweight, ultra-soft long sleeve. The back still reads "A goat we can all get behind."
Greetings from Lake Lure Oversized Tee
A big-letter postcard design of Lake Lure — Chimney Rock, the lake, the dam, and Edmund the goat all tucked into the lettering — printed on a heavyweight, vintage-washed oversized tee.
Hickory Nut Gorge Topo Edmund Tee
Edmund's profile rendered in layered topographic contour lines, with Chimney Rock and the Rocky Broad River behind him — a mountain-badge tee for Hickory Nut Gorge.
The Patio Regulars Tee
Edmund has company these days. Meet Wilbur — Edmund’s new regular lunch date, caught here holding down a riverside patio table above the Rocky Broad, string lights overhead and Chimney Rock on the skyline. The back reads "Good company. No particular hurry."
Checkers at Bubba O'Leary's Tee
Edmund and Wilbur hunched over a checkers board on the porch of Bubba O'Leary's General Store, flag out front and the OPEN sign lit. The back carries the unofficial town motto: "Come for the rock, stay for the river."
Lunch by the River Heavyweight Tee
Riverwatch keeps a table reserved, and on this design it’s held for Edmund and Wilbur — burgers, fries, and the Rocky Broad Gorge lit up gold behind them. The back reads "Chimney Rock, NC — Hickory Nut Gorge."
Hats
Edmund Mountain Badge Dad Hat
A national-park-style badge: Edmund standing watch over the Blue Ridge, ringed by pine trees and layered peaks, with "EDMUND" and "LAKE LURE, NC" stitched below.
Edmund in Shades Dad Hat
Edmund's celebrity portrait, sunglasses and all, embroidered on a circular badge with "EDMUND" arched over the top and "LAKE LURE, NC" lettered below between two stars.
Don't Fence Me In Dad Hat
The catchphrase from Andrea Martin's viral Edmund reel, embroidered on an oval badge: Edmund strolling past a broken wooden fence with the lake and mountains behind him.
Hoodie & Tank
Edmund Chimney Rock Escape Artist Hoodie
Edmund perched above the tree line with a flag planted on the rock behind him, silhouetted against a Blue Ridge sunset, "EDMUND" lettered bold above "CHIMNEY ROCK ESCAPE ARTIST." The back sums up months of #FreeEdmund updates: "If they chase me, I run faster."
Edmund Lake Float Tank Top
Sunglasses on, floating in an inner tube with the mountains behind him — Edmund doing exactly what everyone else does at Lake Lure in July. The back is a pun made for the dock: "Goats just wanna have sun."
Greetings from Lake Lure Tank Top
The same big-letter postcard design as the Greetings from Lake Lure tee — Chimney Rock, the lake, the dam, and Edmund tucked into the lettering — on a lightweight tank top for the hottest days on the water.
The Patio Regulars Crewneck Sweatshirt
Edmund has company these days. Meet Wilbur — Edmund’s new regular lunch date, caught here holding down a riverside patio table above the Rocky Broad, string lights overhead and Chimney Rock on the skyline. The back reads "Good company. No particular hurry."
Checkers at Bubba O'Leary's Hoodie
Edmund and Wilbur hunched over a checkers board on the porch of Bubba O'Leary's General Store, flag out front and the OPEN sign lit. Front print only.
Lunch by the River Hoodie
Riverwatch keeps a table reserved, and on this design it’s held for Edmund and Wilbur — burgers, fries, and the Rocky Broad Gorge lit up gold behind them. Front print only.
Holidays
Greetings from Lake Lure Holiday Oversized Hoodie
The big-letter Greetings from Lake Lure postcard, reworked for winter — snow on the pines, a lit tree on the dock, a canoe pulled up for the season. Oversized, heavyweight, front print only.
Greetings from Lake Lure Holiday Crewneck Sweatshirt
The big-letter Greetings from Lake Lure postcard, reworked for winter — snow on the pines, a lit tree on the dock, a canoe pulled up for the season. Soft fleece crewneck, front print only.
Stickers
Edmund in Shades Sticker
The same circular portrait from the Edmund in Shades Dad Hat, printed as a durable vinyl sticker. Laptop, water bottle, bumper — your call.
Edmund Mountain Badge Sticker
The national-park-style badge from the Mountain Badge Dad Hat, sized down to a sticker.
Don't Fence Me In Sticker
Edmund strolling past a broken wooden fence, framed in an oval badge — the same design from the Don't Fence Me In Dad Hat, now in sticker form.
Edmund for Mayor Sticker
Edmund's vintage-style campaign badge — bow tie, ribbon, and all — printed as a durable vinyl sticker. Laptop, water bottle, bumper — your call.
Holographic Edmund for Mayor Sticker
The same Edmund for Mayor campaign badge, printed on holographic vinyl that shifts color as the light hits it. Same goat, same platform, more sparkle. Indoor use only.
Edmund Lake Life. Goat Life. Sticker
Edmund chest-deep in the lake with Chimney Rock behind him — the same crest from the heavyweight tee, printed as a durable vinyl sticker.
Magnets
Edmund for Mayor Magnet
Edmund's campaign badge printed as a durable vinyl magnet. Fridge, filing cabinet, toolbox — wherever you keep the things that matter.
Pins
More designs are on the way as we round out the lineup — check back soon.
Last updated: 2026-10-22