Lake Lure Insider Shop — Official Merch
Official Lake Lure Insider merch
Lake Lure has a mascot now, and he's running for office. Every design here is built around Edmund — the Kiko goat who took over Lake Lure and Chimney Rock's corner of the internet this summer. Read his full story in Meet Edmund, or see where he stands on the issues.
Tees
Edmund for Mayor Tee
Edmund in a red bow tie and star-spangled rosette, waving to his constituents under a burst of stars and stripes, banked by "EDMUND FOR MAYOR" and "THE G.O.A.T. CANDIDATE." The back reads "A goat we can all get behind."
Edmund for Mayor Vintage Badge Tee
A quieter, single-print take: a hand-illustrated portrait of Edmund set against layered mountains and pines, ringed by a distressed gold arc, with "EDMUND FOR MAYOR" and "LAKE LURE, NC" lettered below. Front print only.
Edmund Lake Life. Goat Life. Heavyweight Tee
Edmund floating chest-deep in the lake, sunglasses on, Chimney Rock behind him, ringed by "EDMUND" and "LAKE LIFE. GOAT LIFE." The back is his mission statement: "I cross rivers. I ignore fences. I do what I want."
Hats
Edmund Mountain Badge Dad Hat
A national-park-style badge: Edmund standing watch over the Blue Ridge, ringed by pine trees and layered peaks, with "EDMUND" and "LAKE LURE, NC" stitched below.
Edmund in Shades Dad Hat
Edmund's celebrity portrait, sunglasses and all, embroidered on a circular badge with "EDMUND" arched over the top and "LAKE LURE, NC" lettered below between two stars.
Don't Fence Me In Dad Hat
The catchphrase from Andrea Martin's viral Edmund reel, embroidered on an oval badge: Edmund strolling past a broken wooden fence with the lake and mountains behind him.
Hoodie & Tank
Edmund Chimney Rock Escape Artist Hoodie
Edmund perched above the tree line with a flag planted on the rock behind him, silhouetted against a Blue Ridge sunset, "EDMUND" lettered bold above "CHIMNEY ROCK ESCAPE ARTIST." The back sums up months of #FreeEdmund updates: "If they chase me, I run faster."
Edmund Lake Float Tank Top
Sunglasses on, floating in an inner tube with the mountains behind him — Edmund doing exactly what everyone else does at Lake Lure in July. The back is a pun made for the dock: "Goats just wanna have sun."
Stickers
Edmund in Shades Sticker
The same circular portrait from the Edmund in Shades Dad Hat, printed as a durable vinyl sticker. Laptop, water bottle, bumper — your call.
Edmund Mountain Badge Sticker
The national-park-style badge from the Mountain Badge Dad Hat, sized down to a sticker.
Don't Fence Me In Sticker
Edmund strolling past a broken wooden fence, framed in an oval badge — the same design from the Don't Fence Me In Dad Hat, now in sticker form.
More designs are on the way as we round out the lineup — check back soon.
Last updated: 2026-09-04